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About Embrace Performance

Our mission is to help committed but frustrated athletes who want to conquer the mental barriers holding them back in sport. We help them to develop a positive mindset, build confidence and overcome nerves to perform better and feel happier. 


We work with any athlete, team or organisation that wants to learn how to perform at their best by developing powerful, bespoke, evidence-backed solutions.

Our Approach

Humans not Machines

We care about the person behind the label of 'athlete' or 'coach'. That care underpins everything we do.

Bespoke Solutions

We design solutions in partnership with you to solve the unique challenges you face.

Evidence based

If we can't back up what we're doing with research, it won't be done.

Demonstrating Impact

You'll see and feel the difference.

See how Embrace Performance can support you to reach your goals

Our Services

Who Are We?


Natalie Herbert


We believe that harnessing the power of human psychology is the key to your success. Embrace Performance was founded to work with frustrated athletes and coaches who want to conquer the mental barriers holding them back.


Natalie's ultimate goal is to help you to thrive. To do, and feel, better. As a national-level track and field athlete, Natalie became fascinated by the psychology of high performance. Driven by this, Natalie completed a degree in Psychology (1st Class Hons), a Masters in Sport and Exercise Psychology, and is now a Sport and Exercise Psychologist in Training with the British Psychological Society*.


Fuelled by her passion for helping others to reach their full potential, Natalie will help you to achieve sporting success whilst balancing your wellbeing and mental health. Every client is individual and Natalie takes the time to understand the specific challenges you are facing. Through each partnership, Natalie will develop bespoke, evidence based solutions to guide you forwards.


Natalie has experience working with athletes of all ages and levels, teams, coaches, clubs and academies.

*All work is governed by the BPS Code of Ethical Conduct. Natalie also holds an enhanced DBS check.

Get in touch now to see how Embrace Performance can help you
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